Hearing & Balance Doctors

Is This What The 18 Million Americans with an Untreated Hearing Loss Have Been Waiting For?

Is This What The 18 Million Americans with an Untreated Hearing Loss Have Been Waiting For?

by | Aug 20, 2021 | Hearing Aids, Industry News, Patient Resources

The hearing care industry has changed massively over the last few years, with staggering advancements in technology.  This improved technology has encouraged many people to take control of their hearing challenges and benefit from the powerful and discreet devices available in today’s market.

However, research suggests that an incredible 18 million Americans are still struggling with an untreated hearing loss, despite access to first-class hearing devices being readily available.

Maybe a brand-new category of hearing device is the answer, as a brand-new premium “lifestyle hearing device” is launched.

On August 18, 2021, there was an announcement of a new category of devices, spearheaded by a brand-new product – Jabra Enhance Plus.

This new category of devices promises to be discreet, multi-functional, and deliver the benefits that younger people with active and modern needs have long been seeking.

It’s distinctively different from traditional hearing aids, as it is a combination of the latest in high-grade consumer electronics and hearing technology designed to deliver what is promised to be sleek earbuds that offer capabilities including personalized hearing enhancement as well as offering great quality music and seamless in-ear phone calls.

Unlike the recently launched Bose SoundControl, the Enhance Plus encourages the support of a hearing care professional to check your candidacy first, which is a big step forward given how many people incorrectly self-diagnose themselves.


This means that you will be able to visit your local Certified Jabra Enhance Center, or work with an online professional.

With over-the-counter devices currently being a very hot topic following the recent executive order from President Biden adding pressure for affordable solutions being made available to even more Americans, this product is perhaps perfectly timed.

Jabra claims that the Enhance Plus delivers hearing aid-like performance, and that it’s built for people with a mild-to-moderate hearing loss.

The question is, how is it different from anything else that is available and what does this mean for you and the people that you care about?

The Jabra Enhance Plus Is Different From Traditional Hearing Devices – Here’s Why!

The first thing to note is that this new product is not a replacement for traditional hearing aids and it’s not in competition with them – it’s specifically for people that have a mild-to-moderate hearing loss and are looking to improve their hearing ability in certain social settings while still enjoying the many benefits of a connected wireless earbud.

Jabra conducted in-depth research and learned that people wanted a simplified hearing aid that is a lower-cost and accessible alternative to hearing instruments, with hearing support being just one of many benefits.

The key benefits of the Jabra Enhance Plus:

  • Digital noise reduction to cut background noise
  • Speech-in-noise capabilities to help you to hear conversations in louder environments
  • 10 hours battery and up to 30 hours battery rechargeability when using the carry case
  • EarGels in three sizes for a secure and comfortable fit
  • Rich and clear sound for music and phone calls (just as you would expect from Jabra)

But the biggest difference between the Jabra Enhance Plus and some of the other readily available devices that are aggressively advertising is that Jabra ensures you make the right choice for your hearing by encouraging you to visit an experienced hearing care professional.

The reason that this is an essential part of the process is that they understand that the most important step in addressing any form of hearing challenge is that you first need to have a hearing assessment, in the same way that a complete eye exam would be your preferred option before determining your prescription for eye glasses.

With many other devices that only require self-diagnosing of your hearing loss through an app and programming your own devices, there are many risks, and as professionals, we would advise away from any solution that is selling you a product before understanding your own unique circumstances.

Attempting to self-diagnose is risky business, and there are many scenarios where self-diagnosis has resulted in significant long-term damage being caused.

We test many ears per week and we often meet people that believe that they have a hearing challenge that either don’t or the cause is something other than hearing loss, such as a buildup of earwax or a more complicated medical concern.

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Who Could Benefit From The Jabra Enhance Plus Device?

Jabra’s research findings suggest that a large majority of people wanted an accessible alternative to traditional hearing devices that were a lower cost, with ease of access to hearing support listed as some of the many benefits.

Jabra has built this new product based on this research with hearing support, music, and phone calls all seamlessly working through a stylish earbud.

This means that it has been created for the 18 million adults that have a self-diagnosed hearing challenge that are currently without a workable solution and may be fearful or hesitant to become a hearing aid wearer due to concerns over the way a hearing device may look.

The outcome of this is that Jabra Enhance Plus devices are mainly for people that:

  • Acknowledge a hearing loss but are looking for support in key areas of their day- to-day life
  • Want a small and discreet solution that is visible but not in the traditional style
  • Do not want a traditional hearing aid but do want the benefits that come with the medical technology & professional backup and support
  • Want a device that is simple to use with multi functions
  • Prefer others to think they are wearing an earphone, when the device is actually helping them to hear

We are confident that these new devices and others like them will start to normalize the treatment of hearing loss, and they will empower those who have not accessed hearing healthcare before to take that next step.

This means that the Jabra Enhance Plus could be a great option for people that want to:

  • Attend meetings and conferences without missing out on important information
  • Visit crowded venues and be able to cut down the background noise
  • Join in conversations with friends and family with confidence
  • Discuss menu choices with servers easily and stop missing out on the “specials” they tell you about!
  • Hear their name when it’s called by the barista with their coffee, in the doctor’s office waiting room, or the hair salon
  • Engage in video conferences and Zoom meetings without a fear of missing chunks of information
  • Enjoy music AND communicating with their beautician at the same time
  • And there is so much more

These devices are aimed at assisting in particular situations, not being a long-term hearing loss solution – they are ideal for people with a mild-to-moderate hearing loss who may need a helping hand, while also being a stylish earbud that offers additional features and functionalities.

How Much Will They Cost?

At this time, it’s unknown as there’s been no announced cost. The general expectation is that these will be priced slightly more than premium headphones and slightly less than entry-level hearing aids.

Based on this, we’re predicting around $1000. But at this stage, it’s all speculation.

What Is My Opinion And Advice To You?

I feel that it will be a great asset for individuals who have a mild or mild to moderate Hearing Loss with appeasing ear canal anatomy as this basic solution is not custom.

This new product will be particularly useful or carry its greatest utility in simple listening (TV, listening one on one or in small groups, listening to music) & when streaming audio (enjoy a nice full or detailed sound with amazing clarity while recreating or listening to an audio book etc.).

I truly feel that a Personal Audio Assistant like the “Jabra Enhance Plus” will be a great fit for many, regardless of age, who find themselves needing a little extra sound here or there for better clarity or volume, as well as enjoying industry leading sound & size Bluetooth earbuds.

One aspect that gives them better performance above other competitors is the fact that we, as professionals, can load their personal hearing test results directly into the device, creating a more custom sound for their exact needs instead of being so generic like others offered in this space.

Give them a try to see if they are the right fit for you!

Are You Interested In Trialing The Jabra Enhance Plus With Hearing & Balance Doctors?

Give our friendly team a call for a chat. We can book you in so we can check your hearing. This will help us to make sure you are a good candidate for the Jabra Enhance Plus.

At the same time, we can show you how it works and let you experience the devices for yourself. We can then get you out into the world and see for yourself whether how they change your life.

All of our team members promote the importance of treating hearing loss early, and we hope that these new devices will appeal to our younger patients who may not have accessed hearing healthcare before to get the ball rolling and take those first steps toward better hearing.

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Dr. Ryan Whitaker

Dr. Whitaker joined Hearing & Balance Doctors of Utah in 2009. He graduated Summa Cum Laude from Brigham Young University in 2005 with his Bachelors of Science in Audiology and Speech Pathology. He then received his Doctor of Audiology from the University of Arizona where he minored in Cognitive Neuroscience (the study of how people perceive sound). While at the University of Arizona, he specialized in evoked potentials, specifically researching Cortical Auditory Evoked Potentials and the Acoustic Change Complex. He gained clinical experience at Tucson Ear, Nose, and Throat; St. Joseph’s Hospital Balance Center; Arizona Hearing Specialists; and the Center for Hearing Impaired Children. Dr. Whitaker was raised in Orem, Utah with three older sisters and a younger brother (who is also an audiologist). His grandfather was a cartoonist for the Walt Disney Studios where he drew Donald Duck and many characters in Peter Pan, Cinderella, and Alice in Wonderland before starting the BYU Motion Picture Studio. Dr. Whitaker is married and has three sons. He is passionate about college football and also enjoys hiking in Southern Utah, reading, and traveling. He has traveled extensively through South Asia including Thailand, India, Nepal, and a church mission to the Philippines.

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